In the
electoral campaign, what is more important we may ask the program or the image?
U.S electoral campaigns have become a great example of how to use marketing
tools in order to highlight the image of a politician over his message.
I will
focus in Barack Obama’s campaign in which marketing created a logo: an “O”
Personally,
this logo selected for the campaign instills me a sense of simplicity and
transparency. We can see in the image a sun rising which metaphorically talking
can mean a new beginning. This probably helped Obama in his campaign to
convince citizens that with his win, new things would come up.
In
addition, with his promotion of “Yes, we can”, Obama would transmit optimism
and the citizens will of participating in his project. He would also talk
directly for the youngest to encourage them into participating in the campaign
and convincing them that a new time was coming. It has been a great
distribution of Obama’s ideas.
Regarding
to the money, to create the brand “Obama” with little contributions there was a
cost of 600$ millions. This would have been very criticized if the money would
come from financial federal.
In
conclusion, OBAMA=MARKETING. We can see that a good application of marketing
means power and success.
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