Zara's marketing secret

Zara offers a lot of important lessons about Marketing and Communication to other professionals of other companies. The most important lesson is to get to the public without making any noise. The fact is that Zara's marketing is not based on ads to get people's attention, it handles a silent marketing ad it only spends 0,3€ of its benefits on the promotion.
Zara's marketing secret is this one:

1. Build stores in strategic places in order to provide clients an easy access. Furthermore, they usually use emblematic places to call the attention of the customers.

2. There are never famour models on the promotion. They don't want the brand to be an image of a famous face. Therefore it provides good opportunities for new models that want to introduce themselves in the fashion world.

3. The clothes are always situated in places where the customer can easily see them in order to provide an easy purchase.

4. And last but not least, Zara does not want to impose its ideas of fashiom, instead they search for fashion in the streets.

Inditex company was raised by Amancio Ortega, who managed to take advantage of the circunstances to create the company which nowadays one of the most successful companies in the world.

Zara in Tokyo

Zara in Sydney