Can simplicity reach the top?

Sometimes simplicity is the best weapon to fight for being a trend. And that’s the case of Minute Maid, which made an advertisement without any sense for their "lemon and nothing” drink. In this ad, Minute Maid also made a reference to toy that, although being quite simple, they can be incredible fun.

Here are the three successful ads:

Minute Maid chose the similarity between a simple stick with drinking “lemon and nothing” in order to show the naturalness and simplicity of the drink. The brand launched after a variety of simple toys such as a stone, a stick or a box in so as to prove that nature is best.

It is a creative way to attract customers from a young age, but without forgetting about older ones. It gives a very understandable message: “Lemon & nothing” is a natural and healthy drink.