The Representation Project is
a movement that uses film and media content to expose injustices created by
gender stereotypes and to shift people’s consciousness towards change.
Interactive campaigns, strategic partnerships and education initiatives inspire
individuals and communities to challenge the status quo and ultimately
transform culture so everyone, regardless of gender, race, class, age, or circumstance
can fulfill their potential.
It started two years ago with a documentary film directed by Jennifer Siebel Newsom. You can see the trailer of the movie here:
The documentary didn't get to a lo of people but they continued with the project and their last video "How the media failed women in 2013" has been a success with more than 1 million views in only one weekend. Maybe this can change the society we live in and maybe make marketers think twice before launching a campaign of a product using pretty women on them.
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