Coca Cola
is the most famous product in the world, almost 95% of the population, sells 4
of the 5 most drunk soft drinks, and as The Beatles said, “it is more
well-known than Jesus”, and therefore, in the United States they did a study in
which pictures were shown to children and a 100% recognized the brand easily
while only a 65% recognized Jesus. How can a product created back in 1892 to
soften headaches become the most significance brand on the planet?
Firstly,
thanks to the image of the brand that they have been developing throughout all
these years. We can determine 3 facts of the image they sell:
1 1. Refresh the world
2 2. Inspire moments of optimism and
happiness
3 3. Create values and leave positivism
 |
| This picture reflects the 3 aspects I have mentioned |
All these
have been possible thanks to its marketing department which has managed to not
only attract customer but also empathize with them. Coca Cola’s advertisements
have made a difference everywhere; the most relevant ad lately has been the one
of “There are reasons to believe in a better world”. Nowadays, in times of
corruption and economical crisis Coca Cola showed us the other side, where
there are people with good hearts capable of helping without expecting anything
in return.
With messages
like this, Coca Cola has reach the top
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