Marketing lessons from The Joneses Movie

This weekend I saw the movie The Joneses with my dad and with his help, I managed to learn 5 marketing lessons.

The Joneses is a film written and directed by Derrick Borte. The Joneses is a 2009 American film, it stars Demi Moore, David Duchovny, Amber Heard, and Ben Hollingsworth.

Kate, Steve, Mick, and Jenn Jones move into a high income suburb under the pretense of being a typical family relocating due to the changing nature of Kate and Steve’s careers. In reality, Kate is the leader of a team of stealth marketers, professional salespeople who disguise product placement as a daily routine. Their clothing, accessories, furniture, and even food are carefully planned and stocked by various companies to create visibility in a desirable consumer market. The team quickly ingratiates itself into the community, slowly shifting from displaying products to recommending them. Soon, local stores and businesses are stocking products based on the Joneses’ trend-setting styles. 

Beside the story of The Joneses movie, we also can learn how to be a good sales. Here are the lessons:

LESSON #1: INTRODUCING YOUR PRODUCT WITH KINSHIP

In this movie the family Joneses introducing himself as the new neighbor prior to his neighbor with the family. The first day they spent just to introduce they familyf without offering a specific brand goods to the neighbors.

Lesson: As a sales person who offers goods to the potential customers you can’t directly offer products to meet openly to your consumer. You must introduce yourself first, by allowing your customers to know you personally. This is because consumers are now increasingly savvy, they need a lot of consideration in choosing and deciding to buy a particular item. So with a personal approach, can help you convince potential customers the goods that you offer.

LESSON #2: JOIN SOME COMMUNITY

How do you find the people who need the goods you have to offer?
As has been exemplified in the film The Joneses, Steve and Kate Jones join some neighboring suburban community, club member’s golf and salon. This is done by Steve and Kate when first trying to offer items they wear.

Lesson: Join some community is important to know and learn about what your customers want, the selection of community you want to follow also should not be arbitrary. Options community is very determine for the success of your marketing product.

LESSON #3: BECOME ATTRACTIVE OF OTHER PEOPLE

In this movie the whole family is a trend. This was deliberately done by the family of The Joneses to attract the attention of friends and colleagues to buy the same items as they wear.

The Joneses not offer openly goods, their use and explain the benefits and advantages of the object.

Lesson: Customer shouldn’t like that such sales hold up or attack them with various deals or advantages of a good explanation, it would make them uncomfortable. Make it a family atmosphere and show them that you are also wearing items that you offer, if you wear it, you can more freely tell your experience during the use of the good.

LESSON #4: SELL BUT DO NOT LIKE TO SELL

Joneses family, as has been told in this film is the sales disguised as a happy family. They like to sell lifestyle, by using the latest model stuff as I have described in the Lesson #3 above. By becoming an attractive, your promotion enables to sell the goods your offer.

Lesson: Create an atmosphere as comfortable as possible with your prospects, invite them talk about anything, and take a gap where you can enter the conversation by offering a product.

LESSON #5: KNOW WHAT YOUR CUSTOMER NEED

In one part of the story, Steve and Kate have a neighbor who isn’t too happy with his marriage. Steve was declining to take this opportunity to reach out to neighbors with jewelry showcase for Kate, and that neighbor’s interested in giving a gift of jewelry also for his wife.
From the story, we can draw the conclusion that, by knowing the desires of your customer marketing sales process will take care of itself.

Lesson:  Knowing who your customers are, not just on a superficial level, but also on a deeper level, is fundamental for business longevity. It can help your business with most any targeted marketing efforts.

You must know what the customer needs. By knowing this for sure you will be able to offer the goods you have th easier.